Scriptwriting + Marketing
for the Smart Home
FROM TECHNICAL JARGON, TO CLEAR AND BEAUTIFUL NARRATIVE.
MakeLab Studio launched in the basement of a mesh-networking engineering firm. We've leveraged that technical background to become expert content strategists for the Smart Home and IoT industries. Our clients spend zero time educating us on the technical side. It’s safe for us to meet directly with engineers and CEOs, without fear of wasting anyone’s time. Our work typically receives approval on the first revision, which is unheard of for external agencies.
Clients typically start us off with only a list of stakeholders to interview. We then build scripts, storyboards, align stakeholders on messaging, coach on-screen staff and talent, producing gorgeous, clear, content — everything from public-facing videos, to developer-marketing, and ancillary support with slideware, animations, and user interface examples.
We’ve produced work for Matter, Samsung, SmartThings, Comcast, Assa Abloy, Schneider Electric, NXP, and Silicon Labs.
You’ll soon see the Matter logo on every connected device you buy. Matter is the new wireless standard for smart home and connected devices, and is a sea-change collaboration between Amazon, Apple, Google, Samsung, and countless other companies.
We scripted and produced a six-minute single-shot walk-and-talk launch video for Matter, to launch the global standard.
Developer marketing is often hard and thankless, but it can also be beautiful, clear, and compelling. We built a series of animated and live-action technical explainers for Samsung and SmartThings.
We've produced engineering explainers for many of the companies powering the IoT Industry, often telling the untold design stories, that make the devices we all know work. We've produced work for many of the leaders of the Smart Home, including NXP, Silicon Labs, Eve, Infineon, Assa Abloy, Espressif, and Tridonic.
Rogers Communications, Canada’s largest telecom and media company, needed a great piece about their national We Speak Your Language project. The video was presented by Rogers’ CEO in their national all-hands annual meeting. MakeLab handled the project end-to-end, from selecting staff, directing production, approvals, motion, and stakeholder management.
We produced a series of technical walk-throughs for the Samsung Developer Conference (SDC), from technical scripting, through production, motion design, and stakeholder management.